Today we're going to do some basic keyword research and based on that, preparing the first pieces of content that will be published on the site. We will give you keywords ideas in this article that are profitable for your blog website.
The first thing we'll want to do is search on Google for one of our sub niches. So if our site is about shooting guns and our first niche in it is "paintball" Google for best paintball guns.
Next, open up each of the 10 sites on Google's first page for that keyword and start noting down similar products that they promote on the site.
I do this by skimming through all of their categories, post titles and headings in posts really quickly. If something starts with best, the site owner probably picked it because people searched for it.
Keywords that start with best are great because they show buyer intent. If you're looking for the best in something, you've already made up your mind that you're going to buy one of these products. I simply have to show you which one to buy.
Here's what I found for paintball really quickly:
- Best paintball gun
- best paintball markers
- best paintball mask
- best paintball hopper
- best tactical pants
- best tactical gloves
- best tactical boots
- best knee braces
- best rifle scopes
- best airsoft gun
Now you're going to need a keyword tool to find more similar keywords. My tool of choice has always been Long Tail Pro - simply because nothing else even comes close to it!
Long Tail Pro lets you:
- Quickly find hundreds of related keywords
- Filter them based on various metrics
- Save your favorite keywords and make notes
- Instantly see the top 10 Google results for any keyword (within the tool, along with the important metrics)
Get an accurate idea of the SEO competition (1-100)
Remember, the majority of the traffic you should get is search traffic so it's important that you use the best tool to maximize your search traffic. Our goal today is to find every paintball related keyword out there and then analyze them based on the amount of monthly searches and their SEO competition (this is why we need Long Tail Pro).
There's a free alternative to Long Tail Pro called Google Keyword Planner, which lets you see the search amounts for keywords but it doesn't even come close to Long Tail Pro. It gives you much fewer keyword suggestions, does not organize keyword groups well and it doesn't tell you the keyword competition in organic search. To accurately determine the keyword competition, you need a better tool like Long Tail Pro.
The folks over at Long Tail Pro have set up our readers with an exclusive 30% discount. If you're going to take this challenge seriously, I highly recommend making this investment. As I've told you earlier, choosing the right niche and keywords will make or break your business.
Let's Get Started!
You start off by copy-pasting 10 of the best keywords we found on your competitors websites, into Long Tail Pro as Seed keywords.
Give the tool some time and it will come back to us with a huge list of related keywords that may have more searches or lower competition.
I managed to get over 333 paintball and airsoft related keywords just by entering the 10 first keywords from the list I showed you above.
Our goal for today is to pick out 5 bigger keywords to write our first pieces of content on.
The first pieces we'll be writing or outsourcing should be based around keywords starting with best.
Go ahead and put best as a filter in Long Tail Pro.
I also set a filter to show keywords with a minimum of 300 searches per month and then calculate the keyword competition for each of them.
Based on my experience, everything below 35 is doable with a little bit of effort and below 25 it's super easy.
So for our student's site, the first niche we're tackling is going to be paintball.
These are the five keywords I chose to order the first articles about. There's two reasons for that:
The first keyword is broad enough for manual traffic generation so we start making money quickly
The others are fairly low competition and highly related to the main keyword (this makes our site look bigger than it is from the beginning)
Try to follow my example and get:
- One big keyword with 2,000+ searches
- Four smaller keywords with a competition below 30 to support the main one.
Tomorrow we're going to either write or outsource the content for these keywords.
I'll have the perfect content structure laid out for you and many other tips and recommendations to make your life easier.